The Potentials of the Next Generation Consumers of iPhone Essay

The Potentials of the Next Generation Consumers of iPhone - Essay Example This research will begin with the statement that according to various kinds of literature, it has been widely accepted that a well-built marketing framework comprises certain essential strategic measures and approaches that further leverage marketers to make the long-term sustainability of their offerings within a particular business industry. In this similar context, a strong segmentation of market or target consumers can be asserted as one of the most effective approaches implemented by the organizations while marketing new brands within a particular business market. Moreover, an integrated marketing mix eventually facilitates implementation of strategies associated with product, place, price, and promotion and therefore, ensures the delivery of adequate opportunity to the organizations to build a strong market for their respective products and/or services. Marketing of a product and/or a service is duly considered to be the most effective practices of an organization in building i ts long-term sustainability in a particular industry or business market segment. To overcome the challenges presented by the current fiercely competitive scenario affecting contemporary organizations belonging to different business industries, an effective and well-built marketing plan plays a pivotal role not only to make the offered products successful but also to build a strong position of the products/services and gain competitive advantages through augmenting brand value on the whole. An effective marketing strategy may require the adoption of multiple tools and techniques that can enable marketers to gain significant insights and draw an exceptional brand image of the product in consumers’ mind. The aim of the discussion henceforth is to identify and assess the potentials of the next generation consumers of iPhone product line for Apple and propose marketing mix strategies that would assist the organization in gaining a competitive positioning over its close rivals. iPh one is commonly characterized as a particular product line of smartphones, which is designed, manufactured and marketed by one of the leading brands in the global Information Technology (IT) industry, Apple Inc. In the year 2007, the company launched the first generation of this product, which attracted a huge volume of tech-savvy customers from all around the globe.